After university, Joe became interested in online marketing, at that stage, search engine optimisation was only just becoming a way for a company to grow customers online. Following a period of freelancing Joe decided to start his own business. Over the past 15 years, Joe has evolved his marketing agencies as the online world shifted and developed.
He is vastly experienced in online marketing application and strategy and has been involved in all levels of campaigns including brands that marketed across several countries and languages. iContent, for Joe, is the bringing together of that knowledge and experience and he has an acute understanding of the impact of the fundamentals of marketing when applied correctly. Joe brings a wealth of knowledge and experience on a strategic level as well as being fully capable of implementing a complex marketing strategy, utilising a multi-channel approach.