Often when I am thinking about blogs / information to share I think about what I might want to know if I needed our services. What kind of narrative would go through my mind if I was a potential client?
My resistance would probably be that I am not ready to add content, and I may put it off until I perceived I, or indeed my site, was ready. I always feel that this is a common way of thinking and is ok but allows us to put things off that we know we need to do.
I thought I would explore this a little more in this blog and explain a few important points about adding content and whether you are ready or not.
If you speak to most good SEO’s (online marketers) they would probably agree that doing something rather than nothing is always a good plan, that is to say, in the sphere of online marketing it takes time to establish trust with the search engines (and indeed your potential clients) so the general advice is to do something to start to build reputation / rankings / following). It is good advice and, as we have established, even if you implement a small amount of optimisation, you can start to build rankings / reputation within the major search engines.