3. Again, think about what you would do after you have talked to someone in person, would you hand them a card, or would you rather they went through a sales process that worked? How can this translate online? Do you want to set up a meeting? Ask them to email you, fill in a form online, send information, and so on. List down ways in which you want your customers to interact with you, does your website promote this? Are there natural calls to action (CTA) in your sales process? Is there enough on our site to promote engagement?