Online Marketing updates
Stay ahead of the game with our marketing updates, useful guides and tips.
Does content have to be such a task?
We recently conducted a poll on LinkedIn regarding the struggles of content for business owners. Before we started, we thought that social media might rank quite highly but in fact the results were overwhelmingly weighted towards business owners struggling with writing and posting on-site articles and blogs. Most businesses know that they must write content but it’s just a headache for them.
The importance of the title tag
Everything starts at the beginning. You could smash out a spreadsheet filled with posts but if the intention is not there then this will purely be lip service. What do we mean by that?
How the online customer journey affects your brand
When considering the importance of the customer journey in the online space, this means from the moment an individual encounters your brand to the point where they make a purchase.
How to define your ideal client
It can often be the case that a business doesn't transfer the concept of an ideal client to their online voice. It might be something that has been considered in house with the marketing plan but this is not reflected on their website.
Do I need to optimise my site?
The short answer is yes but that would be a boring blog. We need to clarify what is meant by optimisation, how that affects Google and what optimisation does for your business and your rankings.
How to Keep Your Business Visible During Crisis
So how do you stay visible, keep positive and ensure your messaging is sensitive but still business focused?
Why is Content Important to my Business Website in 2021?
Content has been really important to your search rankings for a few years now, but with the latest core update, Google ranks quality content as more important than ever before.
How to Build a Successful Content Marketing Strategy
Everything starts at the beginning. You could smash out a spreadsheet filled with posts but if the intention is not there then this will purely be lip service. What do we mean by that?
Create Trust With Your Brand
Brand or logo? When considering your company’s brand [...]
What Makes a Good Blog Post?
Do we need blogs? What is the point [...]
