Hey all, Joe James, back again to try and add value to your online strategy. One of the aspects of our business that makes us unique is that we have been in and around online businesses for over 15 years. We understand the trials and tribulations of running a business, being seen online and, more importantly, reaching the kind of clients we want to work with.

Our approach is simple, what we do works, no sensational promises and sales speak, just simply being knowledgeable in the realm of online and knowing what has worked for us and almost more importantly, what hasn’t or doesn’t work.

We have touched on, many times, the idea that many businesses may well have several customers but very few can say they are all their ‘ideal’ customers. We have all been in the situation where some customers take up far too much of our time and don’t feel ‘cost effective’. Adding value to our customers and ensuring that our time is well spent and given equally to all our customers relies on our customers being the type of companies that understand what we do and have the confidence to leave us to deliver while they go about their business.

As businesses who trade online, we must be mindful of how we use those platforms, such as our websites. There is a tendency, usually because of lack of knowledge or time, that we assume that, just because we have a platform, people will see our website and magically understand us and our message. Obviously, this couldn’t be further from the truth, and gone are the days of a website being just another way to communicate. Most people use some sort of platform online to find goods, products, and services. We must get serious about what we say, how we say it, and who we say it to, and prioritise those platforms that will work best for our products and services.

Understand this, your website should be one of your primary channels for leads, even when we talk to customers about their marketing strategy, and they are already using several channels, we always advise that everything should point to their website. Why? Well because you have complete control over the sales journey, what information you want to impart and which products and services you want to push. All other online platforms should be seen to generate leads to the website. It means you don’t manage several different ways to contact you and interact – you control how you interact with your customers and how they interact with you.

See your website as your shop front, your place of business online, not just somewhere to send your clients or interested referrals, but a place that showcases who you and your business is and offers useful information to help in your prospect’s buying process. Offer information that answers your potential customer’s worries, needs, and questions.

You want to attract the right leads to buy the products and services that solve their problems through a strong message. By prequalifying customers with content and information you are much more likely to have a customer portfolio that are the people you want to work with, will be returning customers and, above all, people who buy your products and services because they recognise the need, the value your time and think highly of your products and services. This is about creating a working world for you that’s ideal, not stressful. It’s about using your online voice effectively and ensuring you have the best chance of sustained and reliable growth.

As always, I share my thoughts and information to help, if you do wish to contact us then we would love to talk through how we can help and tailor a service that will fit your needs, that you will understand and that will be effective for you.

Published On: June 15th, 2022 / Categories: Content Marketing, Digital Marketing, Marketing Strategy /

About the Author: Joe James

Joe has been working in the world of online marketing for 15 years, he has a large amount of experience in SEO, social media, paid search and content marketing.