As businesses who trade online, we must be mindful of how we use those platforms, such as our websites. There is a tendency, usually because of lack of knowledge or time, that we assume that, just because we have a platform, people will see our website and magically understand us and our message. Obviously, this couldn’t be further from the truth, and gone are the days of a website being just another way to communicate. Most people use some sort of platform online to find goods, products, and services. We must get serious about what we say, how we say it, and who we say it to, and prioritise those platforms that will work best for our products and services.
Understand this, your website should be one of your primary channels for leads, even when we talk to customers about their marketing strategy, and they are already using several channels, we always advise that everything should point to their website. Why? Well because you have complete control over the sales journey, what information you want to impart and which products and services you want to push. All other online platforms should be seen to generate leads to the website. It means you don’t manage several different ways to contact you and interact – you control how you interact with your customers and how they interact with you.