Writing is time-consuming
Or is it? We resist things that seem overwhelming, and writing is definitely one of them. There are ways you can make your life easier, for example, your phone can be a useful ally when considering topics and reasons for a post.
Most phones have voice operated typing within their functionality so why not speak your ideas into your phone while it’s fresh in your mind, if you are with a customer, this could give you an ‘instant’ case study.
Content just seems to be one of those tasks that business owners think it takes time out of their day that they simply cannot spare.