Content has been a hot topic since the birth of search engines. In the last year content has become more relevant. Google, and the other major search engines, are pushing hard to make content a useful as possible, they reward regular fresh content that is useful and well written and sites that don’t add content or add content for contents sake tend to not do so well in the rankings.
There is no escaping that a business that adds fresh and regular content that is useful and topical will reap the benefits, there is no question that the Major search engines and social platforms reward and crave useful content but most of all, it is vital you speak to your prospective customers, if you are not adding content that places your website and social accounts in front of them, how are they going to know you can solve their problem?
It is ok to not be good at all things, it is ok to get some help where necessary, in fact, Barack Obama said:
‘Don’t be afraid to ask questions. Don’t be afraid to ask for help when you need it. I do that every day. Asking for help isn’t a sign of weakness, it’s a sign of strength. It shows you have the courage to admit when you don’t something and learn something new’