We recently conducted a poll on LinkedIn regarding the struggles of content for business owners.

Before we started, we thought that social media might rank quite highly but in fact the results were overwhelmingly weighted towards business owners struggling with writing and posting on-site articles and blogs.

Most businesses know that they must write content but it’s just a headache for them.

Writing is time-consuming

Or is it? We resist things that seem overwhelming, and writing is definitely one of them. There are ways you can make your life easier, for example, your phone can be a useful ally when considering topics and reasons for a post.

Most phones have voice operated typing within their functionality so why not speak your ideas into your phone while it’s fresh in your mind, if you are with a customer, this could give you an ‘instant’ case study.

Content just seems to be one of those tasks that business owners think it takes time out of their day that they simply cannot spare.

Ideas

What are you going to talk about? The problem is you come up with ideas that take a lot of energy and perhaps only forms one months’ worth of content. Then the next month comes around and you’re back to square one, seeming like an endless and thankless task. The best way to settle on subject matter is to think about your customers’ pain points, what are they asking for right now? What seems to be the common problems and issues? By answering issues and problems your customers might be asking and experiencing then your content is likely to match the search terms in Google because they will be voicing those questions and issues online. This occurs every month in business and therefore you will always have subjects to discuss. So, ensure you are answering issues your customer has, think of content that will enter the customers narrative, make you and your business useful to them.

Brand voice, ideal client or target audience, Messaging

Adding content is like doing the headache of accounts for some people, people are good at some things but avoid many tasks they’re not. Understanding what you like to do and what you’re good at is an important part of running a business, it may simply be content is not your thing. It might be something that you need to hand over to someone that enjoys it. Ultimately it is something you know you need to do; it is something that should be on your to-do list every week, but it also may be something you never get to tick off as you simply find the whole process challenging.

Content has been a hot topic since the birth of search engines. In the last year content has become more relevant. Google, and the other major search engines, are pushing hard to make content a useful as possible, they reward regular fresh content that is useful and well written and sites that don’t add content or add content for contents sake tend to not do so well in the rankings.

There is no escaping that a business that adds fresh and regular content that is useful and topical will reap the benefits, there is no question that the Major search engines and social platforms reward and crave useful content but most of all, it is vital you speak to your prospective customers, if you are not adding content that places your website and social accounts in front of them, how are they going to know you can solve their problem?

It is ok to not be good at all things, it is ok to get some help where necessary, in fact, Barack Obama said:

‘Don’t be afraid to ask questions. Don’t be afraid to ask for help when you need it. I do that every day. Asking for help isn’t a sign of weakness, it’s a sign of strength. It shows you have the courage to admit when you don’t something and learn something new’

Published On: October 25th, 2021 / Categories: Content Marketing, Digital Marketing, Marketing Strategy /