Content for contents sake
What do we mean by content for content’s sake? This is when you are putting out content that either doesn’t have your ideal client in mind or it doesn’t connect with them emotionally or provide value or results. You may well have had an incredible away day with your team but think about that as image content and short text for your socials because on your website, it does nothing for your ideal client and it doesn’t help search engines to rank your site. You need to do everything possible help search engines understand what you do and how you help people. We do most things in life from an emotional place and that includes buying. We have pain or an issue that needs to be resolved, and your products and services do that for your buyers. You must connect to those emotions and pain and provide value or talk about the results of working with you for your content to become engaging, specific, niche, and targeted.