Adding regular content is important to how you market your website, for example, your main website pages speak to your clients directly, outlining your products and services but, there are many ways in which a person joins your customer journey. A blog post, for example, addressing a particular concern or query is much likely to rank well in the search engines and therefore attracting ready to buy customers to your site. A good content strategy covers the entire customer journey, attracting the right customers to your site.