1.What is the average price of a wedding dress?
This is something someone would type into a search engine when planning their wedding and trying to ascertain the budget. Whilst of course the blog linked to a price range within the content that they can supply, the brand came through when we talked about value. We discussed in that piece of content the emotions that an individual feels on their wedding day and ensured that the content reflected the values of Velvet Queen in terms of celebrating the uniqueness of all its brides and that this feeling is not attributed to a price tag. It was about their brides believing that they are worthwhile.
2. Can I wear a suit to my wedding: unique alternative bridal looks.
Once again this could be a search term that goes into Google and yields results leading individuals to a certain brand or bridal shop. What it was about in terms of a piece of content was showing that you do not have to conform, that your wedding day is about you feeling comfortable. Velvet Queen wanted to show that you have permission to be your authentic self on your wedding day and that means wearing what really feels comfortable. Everyone is accepted and celebrated regardless of what they are wearing.