I know, a strange blog title, right? Well, its the question I ask our customers to illustrate to them how they enthuse about their products and services. The pub works because I know that in person in a relaxed environment, we can all go on for hours about our products and services, why you need them, why they are great, why your customer service is top notch, and rightly so.
However, the real reason I ask the question is to show many business owners how their site does not reflect this personality and enthusiasm. It’s so common to have a very vocal, colourful, charming managing director who can sell their products and services eloquently and with great gusto and yet, when reviewed, their site is very corporate, informational and contains stock content and stock images. What I mean by ‘stock’ is not lifted or used from other sources more so that the content is a little bland and not really reflecting the lively, vibrant brand presented by the MD and their staff / associates.