Telesales and cold calls.
As someone who spent years doing telesales, I can tell you the struggle is real. Trying to find a way into a business when they have no idea who you are, what you do or what results or value you can deliver for them is an uphill battle. It’s all about volumes with an understanding that only a small proportion of calls will get past a gatekeeper or even manage a conversation with the decision-maker. The know, like and trust factor of sales is important. How do you get in front of these people without active sales? If you have done some work on increasing your online visibility and elevating your brand before trying to call, your sales team will have a far greater chance of success.