Have you ever wondered what might be holding you back in building your business?

I don’t have enough time I hear you say, or it’s just not the right time, or I need to get this done first and the list goes on.

Have you ever considered that what could be holding your business back is YOU. Stay with me I know no-one wants to hear that but trust me I am speaking from experience so hear me out.

Sometimes it’s not a skill we need to learn but more of an emotion we need to deal with. You will have heard of self-limiting beliefs that can impact us as an individual, but they can also impact our business too.

Self Limiting Beliefs in Business

What is self-limiting belief?


Self-limiting beliefs are assumptions or perceptions that you’ve got about yourself and about the way the world works. These assumptions are “self-limiting” because in some way they’re holding you back from achieving what you are capable of.

We have self-limiting beliefs in different areas of our life, about ourselves, Love, Money, Relationships, and business. Let’s look at Business.

Limiting Beliefs about Career & Business:

  • The economy is bad
  • I don’t have enough credentials
  • I don‘t have enough experience
  • I am not good at sales/marketing/with numbers/etc.
  • I can’t make money doing what I love
  • I don’t deserve to be successful and have everything I want
  • It’s too late to pursue my dreams
  • I don’t need to be successful so I’m not going to strive for success

Self-limiting beliefs are assumptions or perceptions that you’ve got about yourself and about the way the world works.

So where do limiting beliefs come from?

Most experts agree that our core limiting beliefs are formed when we are children. In our younger formative years, we tend to accept the actions and what those around us say at face value, we believe them to be true. We are highly influenced by what we are told and our environment around us.

So how does this hold your business back?

Imagine that your self-limiting belief is “I always get rejected” you are scared to receive that rejection therefore you will stay in your comfort zone, you may not promote your business, you may not make the sales calls and you’ll do everything else but the one that that might risk you getting rejected. You may even procrastinate in your business. You then create another belief that I need better time management, but time management is a skill it’s not an emotion. If you deal with the emotions that are stopping you to build your business, you may find that you actually don’t need to go on that Time management course!

Let’s look at another one “I don’t deserve to be successful and have everything I want” so in this case let’s say you have a business that is doing really well but because of this belief you may have created a limit to how much you will earn, or maybe you create drama to avoid the success, or maybe you don’t put in the tools to take the business to the next level.  What’s the emotion behind the belief? Could it be Good People are those that are not greedy, Are you scared of failing? Are you scared to try to be successful in case you don’t succeed?

So can you see our limiting beliefs hold us back in not just building our business but building and creating our lives too.

Yes, I am getting to the bit where I show you some ideas to help you.

Below are two ways.


If you think of your business and what you want to achieve, then you can begin to write your observations about how you feel about this, what self-limiting beliefs are coming to the surface.  You can only change something if you know its there in the first place and to be honest Journaling is something I think is good to do all the time. It’s a great way to increase yourself awareness, understand yourself better and see triggers and patterns to emotions.

Mindset Journaling

The more questions you throw at your limiting beliefs the weaker they become.

Work through your limiting beliefs

Work Through your self-limiting Beliefs

  1. Make a list of the things that you believe are the reason your business is not moving forward
  2. Take one thing from the list and then ask yourself this question.
    1. Where did this belief come from?
    2. How is this belief impacting my Business?
  3. What evidence do you have to show you this belief is not true?
  4. How would I feel about this belief if I were someone helping someone else?
  5. What is the Belief you do want to have?
  6. Look for evidence to show this belief in Business can be changed.

The more questions you throw at your limiting beliefs the weaker they become.

Here is an example:

“I always fail at everything”

  • This came from as a child not being able to pass exams, driving test and people saying don’t bother trying.
  • Its impacting it because I am not moving the business forward and looking for opportunities
  • I passed some other courses, I did pass my driving test, Customers love our product
  • I am comfortable trying new things. Failure is part of my success.
  • There are plenty Failure Success. Wright Brothers, Thomas Eddison, Oprah Winfrey. These people failed but used their failures to succeed.

Its also worth pointing out that when we say I am always a failure we are attaching this emotion to us and its worth remembering we fail at things we are not a failure as a person.

Remember we see life through our own perceive life through our own personal filter as we can’t change others the only thing, we can do is work on ourselves.

Make it part of your business plan to do self-limiting beliefs it’s not something we do once as we all are a work in progress just like our businesses.

Published On: January 17th, 2022 / Categories: Content Marketing, Digital Marketing /

About the Author: Joe James

Joe has been working in the world of online marketing for 15 years, he has a large amount of experience in SEO, social media, paid search and content marketing.