How often are we told to be grateful? This can be difficult in business when things are tough but how many truly know the power and science behind this one word. Let’s examine this concept.

What is Gratitude?

Gratitude, thankfulness, or gratefulness, from the Latin word gratus “pleasing, thankful”, is a feeling of appreciation felt by the recipient of kindness, gifts, help, favours, or other types of generosity, to the giver of said gifts.

“In general terms, gratitude stems from the recognition that something good happened to you, accompanied by an appraisal that someone, whether another individual or an impersonal source, such as nature or a divine entity, was responsible for it,” explain researchers Lúzie Fofonka Cunha, Lucia Campos Pellanda, and Caroline Tozzi Reppold in a 2019 article published in the journal Frontiers in Psychology.

Where does it come from?

From Ancient times this has been an interesting subject for philosophers. Research didn’t start taking place until the 1950’s. Psychologist and sociologists began to examine the impact that gratitude has on individuals.

How does it impact the Brain?

Gratitude And Neurotransmitters

When we express gratitude and receive the same, our brain releases dopamine and serotonin, the two crucial neurotransmitters responsible for our emotions, and they make us feel ‘good’. They enhance our mood immediately, making us feel happy from the inside.

Gratitude is a positive emotion.

How can it impact our lives?

Gratitude is the gift that keeps on giving–and giving and giving

  • Improved sleep. …
  • Strengthens your immune system. …
  • Heals and relaxes. …
  • Lowers stress levels. …
  • Makes you more likable. …
  • Makes you look better to others. …
  • Improves decision making.

How can you express gratitude in Business?

  • I really appreciate the effort you have contributed to your team’s project.
  • I sincerely appreciate your flexibility and willingness to help.
  • I wanted to express my personal gratitude for the effort and extra time you have contributed.
  • Thank you for your confidence and support.
  • Thank you for your help. I’m thrilled to have you on our team.
  • Thank you for always going above and beyond.
  • Thank you for showing what it means to be part of a team.
  • Thank you so much for meeting with me yesterday regarding the project I’m working on.

Gratitude helps people feel more positive emotions, relish good experiences, improve their health, deal with adversity, and build strong relationships.

Research has demonstrated many times over the many benefits of practicing gratitude. Most importantly, gratitude leads to increased levels of happiness. Increased levels of happiness lead to more motivation and drive to achieve your goals. Achieving those goals in turn leads to increased levels of happiness.

How to start using Gratitude

Try these ideas:

  1. Each day, think of 3 things you are grateful for. Nature. People. …
  2. Start a gratitude journal. Making a commitment to writing down good things each day makes it more likely that we will notice good things as they happen.
  3. Practice gratitude rituals. Some people say grace before a meal.

Gratitude Journal Prompts

  1. What made you smile today?
  2. What Is the one thing you love about yourself?
  3. Who are you grateful for and why?
  4. What accomplishments in your life have brought you the most happiness?
  5. What is something beautiful that you saw today?
  6. What made you laugh today?
  7. What is something that was hard to do but you did anyway?
  8. What kindness did someone give today?
  9. What Freedoms are you grateful for?
  10. What do you love about your Business?

When could gratitude be negative?

With gratitude, there is space to look for the good whilst still acknowledging difficulties and struggles, whereas toxic positivity believes that every adversity is minimised in favour of only seeing the good and rejecting the bad.

We are completely dismissing what our emotions are trying to tell us in the moment,” she says. “It’s this way of suppressing what you’re actually feeling, which we know can increase stress and lead to lots of different mental health issues down the road.”


Using gratitude can support your health, increase positive opportunities in your life but remember to be real with your emotions.

Published On: March 15th, 2022 / Categories: Digital Marketing /

About the Author: Joe James

Joe has been working in the world of online marketing for 15 years, he has a large amount of experience in SEO, social media, paid search and content marketing.