The search landscape has altered resulting in only the right kind of content getting in front of your ideal customer. With Google continually updating its algorithm to not just encompass keywords but how to rank based on the credibility of your website and the author, your onsite content needs to be effective. If you want to increase your customer base you have to add content with them in mind, make it interactive, useful and ensure it speaks directly to them. Your ideal client searches based on their pain points and your content needs to solve their problem, understand their needs, and put your product and service in front of them to help improve their lives.
You can approach a copywriter or blogger to throw content on your site or you can work with a company that has taken the time to understand your business, brand voice and your goals. We don’t just offer a content service, we want to empower you to broadcast the right message to your prospective customers. Your content should help your ideal clients, enrich their lives and provide a service or product that helps people have a better life. Giving your brand a voice is what runs through our veins. We want to help you find your unique message, the reason you started your business. Discovering that mission is essential because it is the message that needs to run through everything you do.
It is now no longer an option to have a static site that shows your services and products, you need to speak directly to your prospective customers. Your website should not be an online shop but a centre of information that doesn’t just list products and services but conveys the message of what you are trying to achieve for them. Everything about your site should deliver the message that working with you improves their lives and give them the best service / product possible. By speaking directly to the customers you want, you build your business with likeminded people who see your worth and you see theirs. It’s no longer good enough to just get customers, they need to be as sincere, driven and share your dream and vision of how you will change their lives for the better.
“We have been working with Joe and Caroline for almost a year now and we have made excellent progress with our SEO and brand awareness. They have integrated themselves very well into our existing marketing team and are genuinely interested in our business and invested in our success.”
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Unit 2, 22 Middle Street,